资讯
Google won't be forced to sell its ad exchange following antitrust ruling
📌 概要
美国法院就Google广告技术反垄断案作出裁决,认定Google虽在两项广告技术市场非法垄断,但不强制其出售广告交易平台。Google避免了业务拆分,广告交易业务得以保留,裁决对双方各有利弊。
⚡ 关键要点
- ▸Google被认定在两项广告技术市场构成非法垄断
- ▸法院未要求Google出售其广告交易平台
- ▸垄断成立但免于拆分,处罚力度低于预期
A judge previously determined that Google illegally monopolized a pair of ad tech markets.